Gulf Oil
A revival of the iconic brand, Gulf Oil now operates thousands of gas stations, but had no strong digital presence. I translated their brand to the online space with a fresh look, playful copy and a bold attitude. I also did original branding for the rewards program and mobile payment app.
Role: Art Direction, Visual Design, User Experience, Branding, Logo Design, Client Presentation, Copywriting
Logo usage guide
Mobile payment app
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Proposal A
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Proposal B
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Final Design
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Mobile app icon