Resume.

Black Propeller

Senior Digital Designer, 2023-Present

• Marketing & Digital Advertising

• Digital Animation

• Web Design & UX

• Brand Design

• Art Direction

In my role as senior digital designer, my daily tasks cover a lot of ground. I focus on digital animation, bringing ideas to life with visuals that move and captivate. Art direction is also a big part of what I do, ensuring that each project reflects our clients' brands and goals. I'm also deeply involved in digital marketing and online advertising, creating campaigns that engage and resonate with our target audiences (and increase conversion rates). Web design is another key area where I craft user-friendly and visually appealing experiences for our clients' websites when needed. Additionally, I work on brand design, which includes designing logos, typography, and other visual elements that helps Black Propeller stand out.

TribalVision

Freelance Senior Designer, 2023-Present

• Marketing & Digital Advertising

• Digital Animation

• Web Design & UX

As a freelancer for TribalVision, I specialize in digital animation, art direction, digital marketing, online advertising, web design, and brand design. I focus on maximizing clients' marketing dollars, crafting engaging campaigns, and creating user-friendly websites. Collaborating with clients across industries, I help them achieve their marketing objectives effectively.

Material Bank

Art Director (Digital), 2022-2023

• Prototyping

• Branding & Styleguides

• Marketing & Digital Advertising

• Interactive Design & Animation

• Social Media Design

In my role at Material Bank, my design work created a 3% uplift across our marketing channels in less than a month after hiring. My work also generated thousands of dollars in revenue compared to previous designs. I managed a small team of designers, streamlined requests and helped establish new project management tools. I also designed merchandising products including art prints, handbags and sustainable coffee holders.

I also launched the brand’s expansion into Europe and Japan.

Blecer

Partner, 2022-Present

• Web Design

• Branding & Styleguides

• Marketing & Digital Advertising

• Video Design & Animation

• Product Design & UI/UX

Blecer is a design co-op owned and operated by POC partners each with a specialty in design, branding, coding, and more. Each partner brings a strong and distinct discipline to the group. I was invited to join in order to leverage my broad design skills in web, marketing, branding, and product design.

I’m proud to serve with a co-op that focuses on responsibility, sustainability, diversity, and empathy to deliver great design with measurable results to clients across the world.

Simply Business

Senior Manager of Design, 2018-2022

• Web Design

• Branding & Styleguides

• Marketing & Digital Advertising

• Video Design & Animation

• Product Design & UI/UX

At Simply Business, I worked with stakeholders in senior leadership to establish and overhaul the design process for U.S. operations. Rather than stay in a silo, I made sure to apply design across marketing, branding, product, and partnership teams. I also oversaw the hiring and management of freelancers as well as in-house designers.

My design work is responsible for 3% uplifts in customer acquisition. I improved brand recognition on social media leading to new alliances. I ran the design practice efficiently and cost-effectively while delivering stunning work.

Velir

Senior Visual Designer, 2017-2018

• Web Design

• Product Design

• UI/UX

• Prototyping

My time with Velir allowed me to flex my product design muscles. Working closely in collaboration with project management, UX teams, and engineers, I crafted not only websites, but full product experiences for clients in education, healthcare, philanthropy, and research.

I left lasting positive impressions with clients who were reinvigorated by my transformative design approach. With my design team, I also forged a relationship with engineering and technology teams that improved collaboration, turnaround, and ideation.

Jobcase

Art Director, 2015-2016

• Product Design

• UI/UX

• Customer Research

• User Interviews

Working in tight collaboration with the creative director, UX team, and content team, I crafted the product design for Jobcase’s premier employee-focused social network. Promoted as “LinkedIn for people without degrees” this fledgling social network required strong empathy with skilled workers who may be ignored by traditional job search networks too focused on college graduates and higher degrees.

I was attracted by the company’s mission and used my design skills to craft a future iteration of the social network using empathy, UX research, and user interviews that I facilitated from our offices. My work touched the community and granted the company a vision for how to build a product with care, compassion, and radical UX.

Accorin

Creative Director, 2013-2015

• Creative Direction

• Team Management

• E-commerce Design

• User Experience

• Branding

Accorin was formed through the merger of Hunt & Gather with an experienced e-commerce agency. I was invited to stay on as creative director. This new journey allowed me to improve my design skills with the capabilities to now acquire, convert and retain customers.

During my time with the newly merged company, my design pitches secured new business while satisfying the needs of engineering teams. Working closely with leadership, project managers, and tech, my work measurably helped clients find customers, entice them and get them to make purchases.

I also lead design of our branding and identity along with a stunning website that looked unlike any other e-commerce agency.

Hunt & Gather

Creative Director, 2010-2013

• Creative Direction

• Team Management

• Branding & Brand Campaigns

• UI/UX

• Pitched & Presentations

The second highlight of my career as a digital designer, I came into this full-service agency as a junior art director and worked my way up to the role of creative director. Forging strong relationships with project managers and engineers, I crafted stunning digital experiences for clients across a wide variety of industries from fashion, energy, entertainment, education, and sports.

My work also involved design pitches, client presentations, wireframing, prototyping, and pixel-perfect visual design. My designs resulted in successful campaigns and earned awards for the company.

Huge, Inc

Visual Designer, 2008-2009

• Web Design

• Interactive Design

• Animation

• Video Design

A major highlight of my career was accepting an invitation to join this world-class agency. While at Huge, I broke through the structure of silos to work collaboratively with UX teams and development teams. This close-knit relationship allowed for faster turnaround of work and elimination of oversights typically lost in translation.

The demands of our clients during this time allowed me to improve my interactive design skills and physically allowed customers to touch and engage with my designs.

My design work impressed leadership, stunned clients, and delighted customers.

ScanBuy

UI/UX Designer, 2005-2006

• Product Design

• UI/UX

• Graphic Design

At ScanBuy, I crafted the web interface for the company’s ground-breaking mobile shopping application. During the era of flip phones, the camera was a powerful tool that could bridge the gap between the physical and the digital.

My design work laid the foundation for future iterations of their digital software used by customers to manage scanned products and complete purchases. I also forged a tight relationship with the web design team as well as introduced new technology to our development team.

Tuesday Interactive

Design Lead, 2000-2001

• Interactive Design & Animation

• Web Design

• Branding

A training technology startup, Tuesday Interactive embraced all things digital and interactive. The company was focused on innovative training software using the web instead of traditional desktop apps.

This allowed my design, interactive, and programming skills to become paramount to the success of our solutions. Empathy, clarity, and simplicity were at the heart of my interactive designs. My interactive work received praise from our clients and high marks from their trainees.

As the sole designer, I also created our company’s website along with writing marketing and promotional copy.

Amandla

Graphic Designer, 1995-2000

• Graphic Design

• Logo Design

• Office Management

• Client Management

My career in digital design got started with my family’s graphic design company. My time there allowed me to develop empathy while working face-to-face with clients. My keen eye for design let me improve the quality of our work to impress clients and attract new business. I also introduced new software and technology that helped the company produce work more cost-effectively and faster.

My work also helped the company transition from brick and mortar to selling online.

Freelance.

Education.