Tina Knowles / Miss Tina

Stylist Tina Knowles, the mother of Beyoncé, created a brand of affordable yet stylish clothing for Wal-Mart. Along with her superstar daughter’s web properties, I was in charge of the creative direction and visual design of Miss Tina’s website and marketing materials.

Role: Visual Design, Flash Design, ActionScript Programming, Copywriting

Flash Design

HTML Concept

I took the initiative to propose and design an HTML alternative to the client’s requested Flash micro-site which allowed us to craft unique customer experiences with the products, such as the fixed scrolling lookbook demonstrated below.